Ranking on Google for your best keyword is hard work. Your website must be perfectly optimised both on page and off page. You must make sure that you have no broken links, duplicate content and slow loading pages. This is a full time job for SEO specialists. However, you can also keep your site up to date without hiring an agency if you use the right SEO tools in 2021.
Why You Must Continually Audit and Monitor Your Website
A website is an organic entity: it never stays the same. It is accessed by lots of users. Some of them (hackers) are trying to gain control over it. Pages you linked to no longer exist or change their URL structure. You also change your navigation system and your own URLs change.
Most of these changes have a negative impact on your SEO. This is why you must never stop monitoring your website. Every once in a while you should also perform a SEO audit and fix the most serious issue you identify as soon as possible.
Using SEO Tools in 2021: The Only Way to Keep Your Website Up to Date
Of course, if you were to perform this work manually, i.e. analyse the URL structure, check content, keywords and outbound links, you would be continually busy with this task. And that is neither logical, nor productive for your business.
This is why we are here to recommend the best SEO tools in 2021 to use for monitoring and auditing your website. In a few clicks, any of these powerful tools will offer you relevant information about the SEO performance of your website, indicate its weak spots, and show you what you have to do to fix them.
Our Recommendations: The Best SEO Tools in 2021
We made the selection below taking in consideration several factors:
- Ease of use
- Range of functions each tool offers
We understand that you don’t have a large budget to spend on premium SEO tools in 2021. Thus, we strove to make a selection of tools that are both affordable and helpful for you.
This is one the best SEO tools in 2021 for auditing your website. It is extremely easy to use, offers relevant insights and is also free. All you have to do is type in your website address and in a few minutes you will get:
- Analysis of your pages: normal, skipped and redirect pages
- Analysis of duplicate content
- Comparison to other websites
The last category is extremely useful as benchmark analysis. Siteliner compares your website with other audited websites for:
- Average page size
- Average page load time
- Number of links words per page
- Number of links per page
You can also download the findings as CSV or PDF file, as well as a XML sitemap of your website.
2. Screaming Frog
Screaming Frog is a freemium SEO tool that offers comprehensive functions both for the free and paid versions. The free plan is quite comprehensive for small and medium websites, as it crawls up to 500 URLs.
Running your website through Screaming Frog will offer you:
- List of broken links
- Page and meta data analysis
- Robots and directives review
- Duplicate content alert
- XML sitemap of your website.
If you choose the paid version (£149 per year), you will also get:
- Spelling and grammar checks
- Google Analytics integration
- Structured data & validation
- Free technical support.
3. SEO Review Tools
This platform offers no less than 50 relevant SEO tools for your website. It is almost incredible that you get so many SEO tools in 2021 for free in just one place. But this is just what you will discover when you go to SEO Review Tools.
Here are just some of the most useful tools you can use completely free of charge on this platform:
- Keyword extraction tool
- Page experience checker
- Website SEO checker
- Domain rank tracker
- Mobile friendly test tool
- Backlink checker
- Website security chcker.
4. Website Grader by Hubspot
At school, you got grades to know how you stand among your peers. With Website Grader, Hubspot tries to do the same thing. This is one of the most useful SEO tools in 2021 if you want an unbiased grading of your website in terms of:
- Mobile friendliness
- SEO activities
All you have to do is leave your website address and your email address. In a few minutes, you will receive a detailed report and, of course, the grade, going from 1 to 100. The last section of the report offers suggestions for improvements in the areas where your website got a lower score.
SEO specialists and marketers have used Ahrefs for years to research keywords. Now, the platform grew to become one of the most useful SEO tools in 2021 for monitoring and auditing your website.
It has four plans starting from US $99 per month (US $82 per months if you choose to pay annually). However, this plan is quite comprehensive for small and medium websites. It includes:
- Rank tracker for up to 500 keywords and mobile ranking
- Alerts for new/lost backlinks, new keywords and mentions (5 of each in monthly reports).
This is one of the most comprehensive SEO tools in 2021. It practically offers you all the elements of on-page and off-page SEO at your fingertips. If you are to use just one platform to audit and monitor your website, Serpstat is the answer.
Pricing plans start at US $69 per month, and include, among others:
- Rank tracking: paid and mobile search results, local tracking
- PPC research: PPC ads analysis, competitor ads, keywords in PPC
- Keyword research: keyword difficulty, keyword trends, search queries, related keywords
- Site audit
- Website analysis: domain and URL analysis, missing keywords, top pages
- Backlink analysis: external links, referring domains
- Browser extensions for Chrome, Opera and Mozilla Firefox
- Online chat support.
We end our list of SEO tools in 2021 with Woorank, a platform that offers three groups of critical functions for SEO audit and monitoring. These are:
- Page load speed
- Mobile speed
- Crawl error
- Use of robots.txt file
- XML sitemap
- Tags: H1, title tags
- Meta description
- Content length
- Internal links
- Number and quality of backlinks
- Website trust and authority
- Social media engagement
Woorank pricing starts from EUR 59.99 per month (EUR 39.71 if billed annually).