After years of excellent customer service and dedication to quality in everything you do, your company starts receiving the recognition it deserves in the form of awards and achievements. You have every right to be proud of these recognitions. And you should not keep them to yourself. In this article, we will show you how to showcase company awards and achievements on the website and why you should do it.
Company Awards Are Good for SEO
If you need just one reason to add company awards on your website, here it is: they can boost your SEO strategy. Let us remember that Google prioritises these factors in determining your page rank:
And what better way of getting high scores on each of these factors than by displaying company awards and achievements? They are the proof that you are a recognised expert in your field of business and that the high standards of quality and know-how make you an authority in your niche. Thus, anyone can trust you to be a reliable source of information and provider of products and services.
Customers Rely on Awards More Than on Reviews
Over the years, some unethical companies abused the testimonial system. Instead of waiting to collect genuine positive reviews from happy customers, they wrote them and posted them under fictitious names.
This practice was soon exposed, and major platforms such as Amazon and Ebay are fighting to remove fake reviews and penalise companies that use them. But there is little control over what a company posts on its website. For this reason, many customers are wary when they read testimonials.
However, when they see a list of awards, prizes and recognitions that the company received, they believe them. First of all, they are verifiable. Secondly, they know that organisations that grant awards are formed of skilled and unbiased professionals, who know how to evaluate a company.
Discover the Best Way to Showcase Company Awards on Your Site
Placement is key when it comes to awards and achievements. Website visitors must be able to see them as soon as they land on your site. Also, they must able to verify each award and find out more about how and why your company received it.
With these ideas in mind, here are the best ways to showcase company awards:
1. Put the Most Important Awards on Your Home Page
The home page is the first point of contact between a new visitor and your site. So, this is where your company must strive to make a good first impression. Consider the information contained on business cards. People add their most important academic or professional titles to their name, such as Professor, PhD, Esq, etc.
The same system works when you showcase company awards on the home page: choose the most relevant and valuable recognitions your business received. Some of the types of awards you should consider are:
- Recognition from public authorities
- Awards from chambers of commerce and other professional associations
- Awards from industry bodies and organisations.
2. Add the Logos of the Awarding Body
The names themselves are not enough. You should also place a logo of the organisation/institution that gave you the award under its name. These logos are usually easily recognisable by people. And even if they don’t know them, they will still have an increased level of confidence in the information you share.
3. Give Details about the Award
It is not enough to showcase company awards on your website. You should also add context to each title or prize your business received. Thus, you should add links to each award, sending visitors to a page detailing:
- Why you won the award
- Information about the organisation granting the awards
- How many other companies competed for the same award
- Whether you received the same awards several times in the past.
4. Link to the Awards Website Whenever Possible
On many occasions, organisations that grant business awards publish the winners’ list on their site. This is the best way for anyone to verify that the awards you display are real.
It is also a great way to create valuable backlinks which will boost your SEO.
5. Create a Separate Page for More than 5 Awards
Some businesses are really at the top of their game. This means that they have won dozens of awards over the years. In this case, you should create a separate page to showcase company awards on your website.
Here, you have more flexibility in terms of design. For example:
- List with clickable items, opening a short description under the award name
- Tiles containing the award name, the logo and a short description
- Large clickable logos leading to the site of the organisation that granted the award
- Large badges for the most important awards at the top, followed by smaller badges for less prominent, but relevant achievements.
6. Add Key Award Badges to Your Website Footer
Select 2-3 awards that really define your expertise and add their badges permanently to your website footer. Thus, these badges will appear on every page of your website. It is not necessary to make these badges clickable, as long as you display these awards elsewhere on your site with full details.
7. Remember to Update Award and Certification Information
If you won the same award several years in a row, make sure to display the most recent award more prominently. The same goes to any new or renewed certification that your business holds.
In this way, not only will you showcase company awards adequately, but you will also make website updates – in line with Google’s requirements for keeping website relevant and up to date.
It is important to showcase company awards in a visible way. Both Google and website visitors will trust your business more and you will be able to attract new clients. This type of credentials is more valuable than testimonials for some people, especially those who fell victim to companies posting fake reviews.
Therefore, as soon as your company received an award or prize, make sure to display it on your site following the guidelines we outlined in this article.