Are you looking to up your SEO game and supercharge your website’s online visibility? As companies fine-tune their digital marketing strategies, many turn to SEMRush as the go-to solution for monitoring and optimising organic search performance. But there are many great SEMrush alternatives and competitors on the market. It pays off to shop around so that you have all the information needed to select an option that works best for you and your business goals.
SEMRush comes with a solid set of features to perform in-depth keyword research and acquire insights into key metrics, like cost per click and search volume for different keywords. On top of that, it offers SERP rank tracker, SEO site audits, social media management and multiple types of reports to give you all the online ranking data you need to compete better and beat the competition.
While all this sounds great, the deal-breaker for many budding entrepreneurs, small businesses, and startups is its relatively higher price tag. Despite offering a basic plan, the tool still comes at a premium price compared to other SEMrush competitors. While SEMrush does provide a free account, the functionality and features of its free tools are limited and may not provide sufficient assistance to support your business’s marketing needs. Besides, it’s a complex tool that needs you to be an SEO expert to use all its amazing features and make the most of your marketing efforts.
So, if you’re a small business, freelancer trying to master the art of SEO or a startup looking to move up the ranks in Google or other search engines, it’s a good idea to look for the best SEMRush alternatives to get your game going (and save $$ in the process).
The good news is that Artificial Intelligence has grown to the point where it can do the expert work of a human. A human will always be better but AI is good enough now to get much better value. Our AI learning now has many years of experience working in SEO, and some awesome options we’ve uncovered include:
Popularise – The Best Alternative to SEMRush
SEMRush may be a fantastic marketing platform, but it is not for you if you are a budding entrepreneur or an average small business. Its complex functions and information overload make SEO harder to understand and implement for anyone with little-to-moderate tech and SEO knowledge. It’s overkill and you have to be an expert to use it.
So, what’s the best alternative?
The budget and user-friendly SEO tool – Popularise! It is the expert.
AI based Popularise is a smart SEMRush alternative that’s quickly gaining popularity among the SEO novice. It lets you take complete control of your digital marketing efforts and rank above the competition on Google through expert guidance from AI and SEO support without paying for an expert. AI can do everything.
Key feature highlights include:
- Actionable system and on-site changes to start improving your rankings from Day 1
- Assistance with high-volume keywords, link building, content marketing, and local SEO
- Complete website auditing through state-of-the-art SEO AI assistant
- Step-by-step easy-to-understand instructions to align your SEO efforts with your business goals
- In-depth reporting to track SEO performance
- Step-by-step guide to creating your bespoke SEO strategy
- If you need more we also have personalised, 1-on-1 assistance from SEO experts with years of experience and the most up-to-date industry knowledge to complete important SEO tasks
Popularise vs. SEMRush – A Quick Comparison
While Popularise and SEMRush have a lot uncommon between them, you can certainly draw some comparisons to understand what makes Popularise the best alternative to SEMRush.
Think of it like Popularise is IKEA and SEMRush is a big chain hardware store. If you want to buy a desk for your business, the hardware store offers everything you need to do more elaborate furniture, but you have to be in the trade, and no one will be there to help you. It’s overkill for small businesses to build their own furniture, especially when they don’t have the required expertise.
Alternatively, you can get one ready to assemble from IKEA. All you need to do is to follow the instructions, and if you want, they will deliver it for you already built.
So, SEMRush is for the experts who are already in the trade. It is also for businesses with more than 10-20 staff members, including people who understand SEO inside out and can take care of it without support or expert guidance/check. On the contrary, Popularise is the SEO expert you need. All you have to do is to follow the instructions and ask for support if you need it.
Perfect for small businesses!
Other SEMRush Alternatives and Competitors
Popularise is not the only SEMRush alternative out there. In fact, there are multiple other less-effective options available as well.
The selection of SEMrush competitors you should consider would depend on the specific analysis tools, features and functionalities you intend to utilise. Let’s run you through them.
Another top name in the digital marketing space, Ahrefs is known for its frequent updates and deep data analysis. It provides you with a range of functionalities including competitor performance analysis, in-depth backlink analysis and extensive keyword research tools for valuable SEO organic keywords and PPC keywords for your Google Ads campaign. It covers over 150 million keywords and more than 150 countries.
Ahrefs also offers insights into the keywords where your competitors have outranked you. The Explorer – Ahrefs’ keyword research tool – gives you access to a massive database carrying 3 billion keywords. You can use it to learn search volumes, CPC numbers, and traffic on your desired keywords.
2. Moz Pro
Moz Pro gives you the most comprehensive Keyword Explorer to help enhance your website content and get the better of your competition. Its keywords suggestions lists are sorted by search volume and difficulty score of the keywords. You can also categorise and prioritise keywords depending on your SEO strategy.
Moz allows users to track their SERP performance by measuring the impact of their keywords and SEO efforts. It also gives you access to live web page metrics through the premium MozBar integrated into your browsers. This tool also allows you to audit your site to find and monitor errors that could affect your SEO and user experience. Moz’s site audit reveals broken links, missing title tags, and inappropriate architecture problems.
Furthermore, its link research feature allows you to improve your website’s link profile by removing spammy links and creating quality backlinks.
3. SE Ranking
SE Ranking boasts precise rank tracking abilities, a keyword research tool with a grouping feature and offers unlimited custom reporting, complete with integration with Looker Studio. While the tool offers a flexible pricing model, some of its features require an extra fee to access.
If all you are looking to do is keyword research and keyword analysis, the KWFinder should be an ideal SEMRush alternative. The dedicated SEO tools in KWFinder allow you to find low-difficulty keywords with high search volumes.
You can use this tool for exploring keywords by location and domain. It gives you access to niche-specific long-tail keywords quickly and efficiently. In fact, KWFinder even lets you find keywords your competitors are targeting by analysing their domain/URL.
Final Thoughts on SEMrush Alternatives and Competitors
All of these top SEMRush alternatives offer great capabilities and can help get your SEO on track. Some may have a limited set of features, but even so, may still produce results for you.
While they can all help you with your SEO efforts in one way or another, Popularise is the premium choice when it comes to amplifying your SEO and seeing results. It gives you everything you need as a beginner to rank your small business website without needing an agency, so it’s a fraction of the cost and comes with dedicated assistance from industry experts. But don’t just take our word for it – why not give it a try yourself?
We understand that you can’t draw comparisons unless you have seen first hand how Popularise works and what makes it better than other SEO platforms.
We offer 7 days free trial to give you an exclusive look into the amazing Popularise features that will supercharge your SEO. Book a DEMO now, and let us take you on a tour so you can experience the power of Popularise for yourself!