September 15

The Best AI SEO Tools for Small Businesses in 2023

Online marketing


In the rapidly evolving digital landscape, staying competitive in the world of SEO (Search Engine Optimisation) demands cutting-edge tools and strategies. One of the most exciting developments in recent years is the integration of AI (Artificial Intelligence) into SEO practices. Thus, the best AI SEO tools have revolutionized the way businesses optimize their online presence, making it easier to analyse data, implement strategies, and drive results.

Today, we will discuss the best AI SEO tools for small businesses, exploring their benefits, features, and the top options available in 2023. We believe that, used correctly, artificial intelligence can help you work smarter, not harder. Also, you will always stay in control of your business, even if you rely on AI for various tasks.

The First Step: Defining the Role of AI in SEO

SEO has come a long way from being solely reliant on manual keyword research and content optimisation. With the advent of AI, the process has become more data-driven, efficient, and effective. AI entities can analyse vast amounts of data, detect patterns, and make real-time optimisations that were previously impossible for human SEO experts.

The best AI SEO tools on the market at the present offer a wide range of functions, sucj as:

  • keyword research
  • content generation
  • on-page optimisation
  • backlink analysis
  • rank tracking.

They leverage machine learning algorithms and natural language processing to automate and enhance these tasks, ultimately leading to improved search engine rankings and higher organic traffic.

Key Benefits of AI-Powered SEO Tools

Before we present our list of the best AI SEO tools for small businesses, let’s explore the key benefits of incorporating AI into your SEO strategy:

  • Enhanced Data Analysis: AI can process vast datasets in seconds, providing insights into keyword performance, competitor analysis, and market trends. This data-driven approach helps you make informed decisions.
  • Content Optimization: AI tools assist in creating and optimizing content that resonates with both users and search engines. They can suggest keyword variations, optimise meta tags, and even generate content ideas.
  • Predictive Analysis: AI can predict future trends and changes in search engine algorithms, allowing you to stay ahead of the curve and adapt your SEO strategy accordingly.
  • Time Efficiency: AI automates repetitive SEO tasks, saving you time and allowing you to focus on strategic planning and creative aspects of your work
  • Improved User Experience: By optimising your website for search engines, AI indirectly enhances the user experience, leading to lower bounce rates and longer on-site engagement.

How to Choose the Best AI SEO Tool for Your Needs

Selecting the right AI SEO tool for your business can be challenging, especially in an expanding market with new solutions added every day. Here are some key factors to consider when making your decision:

  • Your Specific Needs: Assess your current SEO needs and goals: content optimisation, backlink analysis, or overall SEO strategy
  • Budget: AI SEO tools vary in price, so it’s important to consider your budget. Some tools offer free trials or have tiered pricing plans, allowing you to start with a basic plan and upgrade as your needs grow.
  • Ease of Use: User-friendliness is crucial. Look for a tool that you and your team can easily navigate and use effectively.
  • Data Accuracy: The quality of data provided by the tool is paramount. Choose a tool that has a reputation for accurate and reliable data.
  • Integration: Ensure that the tool can seamlessly integrate with your existing marketing stack, such as your CMS (Content Management System) and analytics tools.
  • Customer Support: Consider the level of customer support offered by the tool’s provider. Responsive support can be invaluable when you encounter issues or need assistance.
  • Scalability: Choose a tool that can grow with your business. As your SEO efforts expand, you may need more advanced features and capabilities.

These being said, let us recommend some tools which meet most of these criteria.

These Are the Best AI SEO Tools to Try

As promised, these are, in our opinion, the best AI SEO tools available in 2023, each offering unique features and functionalities to help you achieve your SEO goals.

1. Surfer SEO

SurferSEO focuses on on-page optimisation, and its AI algorithms analyse top-ranking pages for a given keyword to provide recommendations for optimizing your content. It offers detailed content structure suggestions, keyword density analysis, and other on-page SEO insights.

It is also an affordable tool, with pricing starting from US $19 per month, billed annually.

2. Jasper AI

One of the most recent and best AI SEO tools on the market, Jasper AI can generate templates for different types of keyword optimised content:

  • Blog posts
  • In-depth articles
  • Sales pages
  • Social media content.

This tool also integrates Grammarly and a plagiarism checker. You can try Jasper AI for free for seven days. If you are happy with it, the plans start at $39 per month, billed annually.

3. is one of the most powerful AI-powered content generation and optimisation platforms. It uses AI to generate content briefs, provide topic research, and suggest relevant keywords.

This AI SEO tool also offers a competitor analysis tool, which helps you understand the keyword and content strategies used by your direct competitors.

You can test for five days for just US $1 and then choose one of the plans, the most affordable being priced at $21.66 per month, bulled annually.

4. MarketMuse

MarketMuse is an AI content platform that offers content research, optimisation, and planning tools. It analyses existing content on your website and provides recommendations to improve your content’s relevance and search engine visibility. MarketMuse also helps with content strategy by identifying gaps and opportunities.

You can use the AI SEO tool for free for up to 10 queries per month. The standard plan costs US $149 per month per user.

5. SE Ranking

SE Ranking is one of the best AI SEO tools for both on-page and off-page optimisation. Some of the most important features of the tool are:

  • Comprehensive toolkits for keywords, backlinks, competition analysis and search traffic
  • Website auditor
  • Index checker
  • Built-in lead generation widget.

The pricing for this tool starts at US $39.20 per month. However, you will also have to pay as you go for data collection and purchase the Content Marketing Module separately.

Main Takeaways

From automating routine tasks to providing data-driven insights, the best AI SEO tools offer small business owners a significant competitive edge.By harnessing the capabilities these tools, you can not only rank higher in search engine results but also stay ahead of the competition, adapt to evolving algorithms, and deliver an exceptional online experience to your audience.

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