February 3

Top Video Marketing Trends for 2023

Online marketing


A song in the 1980s said that video killed the radio star. The reality is not as harsh, but it is something that cannot be denied. Video content is extremely popular among users. It bridges language and cultural barriers and helps brands reach out to new audiences. For this reason, today we will share with you the most important video marketing trends for 2023.

Creating High Quality Videos Has Never Been Easier

First of all, for all those who would say that video marketing is for the big brands, anyone can create this type of content with little to no expense. Mobile phone cameras are now very powerful – flagship models even have cameras capable of filming in 4K.

However, even a mid range smartphone can take beautiful videos, with crisp images, smooth zooming in and out. Therefore, the issue of how much you have to spend on videos is now solved. With a bit of help from video editing apps, you can produce short films from start to finish in less than one hour and with zero costs.

Discover the Video Marketing Trends for 2023 and the Near Future

Having resolved the issue of ability to create videos even as a small business owner, here are some trends to incorporate into your video marketing strategy for 2023:

1. Vertical Videos Are the Norm

Turning the phone sideways to shoot a wide screen video is quite uncomfortable. As more users indicated their preference for filming by holding their phone vertically, most social media platforms adapted to the demand.

Now vertical videos are standard feature on TikTok, Instagram Reels, and YouTube Shorts. This will be one of the key video marketing trends for 2023 and beyond. Convenience is the main issue in determining the way content is created. Thus, you don’t even have to try very hard to create great videos for your digital marketing strategy.

2. Add Captions and Auto-Subtitles to All Videos

There is a constant pressure to make the internet accessible for all – including people with various disabilities. Hearing impaired people have the same right as everyone else to understand what is going on in a video.

For this reason, technology has come up with tools that extract audio from a film and turn it into written subtitles. That’s right – you do not have to make any effort to add subtitles and captions to your videos. And consider this more than just a video marketing trend. It is a common form of courtesy for all your potential customers.

3. Shoppable Videos Are on the Rise

Here is one of the brand new video marketing trends for 2023: adding a “shop this product” button in videos. The concept started with photos on Pinterest. No one thought it would grow so big. But now, with the latest upgrades to Google Lens, everyone can take a photo of anything they see around them and identify the same or a similar item for sale online.

Now, the concept will move to videos. After all, videos are more relevant than static photos for showcasing a product. Soon, shoppable videos may replace the standard photo carousel on various social media and other online platforms.

4. SEO Optimisation for All Videos

As Google is showing a marked preference for displaying video results ahead of written content, there is no hiding from the fact that businesses must SEO optimise their videos. How do you do that? It is very simple. You must add your main keyword to:

  • The video file name
  • The video title showing on the platform where you publish it (your site, YouTube, etc.)
  • The description of the video.

As a bonus, you can add a secondary keyword to the video description. Just make sure that the text has a natural flow and does not appear keyword stuffed.

5. Repurpose Videos for Multiple Platforms

This is one of the video marketing trends for 2023 that busy marketers and business owners will definitely like. Here is how this works. You create a 5-minute video to publish on your website or on YouTube. Next, you compile the highlights in a 2-minute video and post it on Facebook or LinkedIn. You add a few video effects and a new soundtrack to the 2-minute video and it is good for sharing on Instagram.

Yes, this involves a little work – but you do not have to shoot a brand new video for each platform. And this is the most time consuming task, because video editing apps do the rest of the work within minutes.

6. Live Video Remains Highly Engaging

A live video is a great opportunity to connect with your audience and have a real conversation with them. It also lets the audience see the human face behind your brand. These are just a few of the reasons why live videos will continue to be popular and engaging.

When should you host a live video? Here are a few ideas:

  • Webinar
  • Q&A session
  • New product launch
  • Making an important announcement
  • During events your company is hosting or taking part in.

7. User Generated Video

This is not just one of the key video marketing trends for 2023, but also a top marketing trend that will never become obsolete. Any kind of user generated content featuring your products (in a positive way, of course) is the best form of advertising.

Years ago, brands were happy to get user generated photos. Now, with phone cameras and storage capacities greatly improved, consumers can create videos just as easily as they used to snap a photo.

8. AI Enhancements

Even if you are not skilled at filming great videos, AI can fix that for you. For instance: are you camera shy? AI will replace you with an avatar, which will speak to the audience with your own voice.

There is also the possibility of creating personalised videos that address each viewer by their name, without any manual input. Of course, there will be some controversy (as we already notice), but AI can be a great help for brands when it is used right and does not replace actual human interactions.

9. LinkedIn Videos

Let us finish our list of video marketing trends for 2023 with something that is of interest both for B2B and B2C businesses. Maybe LinkedIn was not a top priority for your business. But video content is now extremely popular on this platform.

Also, inspired by Facebook, LinkedIn now allows six types of reactions:

  • Like
  • Celebrate
  • Support
  • Funny
  • Love
  • Insightful.

This and many other changes on the platforms has removed the stiff corporate image of the social media platform, giving it a more human face.


The video marketing trends for 2023 we shared above do not require a lot of effort for implementation. You don’t have to invest in expensive equipment or hire professionals to film and edit your videos. All you need is the dedication to promote your brand image and connect with potential customers in a meaningful way.

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