First of all, what is syndicated content? It is the same content you create usually for your content marketing strategy, but with a wider audience reach than you could achieve with your social media accounts and blog. When you syndicate your content, you send it out for sharing on various digital channels, such as popular forums, websites of top media companies and other specialised sites.
Now you start getting the picture: syndicated content helps you reach more potential leads than through your own efforts. And you do not have to create a larger quantity of content than usual. Content syndication helps you work smarter, not harder.
So, how do you set about getting more leads by content syndication? It is all about choosing the right channels and the right strategies to reach the people who are most likely to become your customers. Here are some actionable ideas to get you started.
- Try Guest Blogging on Influential Websites
As a savvy marketer, you must know what types of websites your prospects like to read and follow. For instance, if you sell women’s bio cosmetics, your potential clients are likely to follow fashion, healthy living and wellbeing websites and blogs.
By posting your content as a guest blogger on another website, you are automatically exposed to a brand new audience. If you get accepted for guest blogging on several reputable websites, you will achieve two goals at the same time: reaching new audiences and increasing your reputation as an expert in your niche.
- Find a Complementary Business for Social Syndication
Social syndication means that two companies which sell complementary, but not similar, products share each other’s content on their social media accounts. For example, a company selling bio food can team up with a fitness trainer and cross-share their content. Thus, people interested in healthy food will also receive fitness advice and, vice-versa, people trying to stay fit can learn how to adopt a healthier diet.
For small companies, which cannot afford to pay for content syndication on large media channels, this is a very useful barter.
- Send Press Releases to Specialised Websites
There are many free and paid press release websites, such as PRLog, PR NewsWire, or PR-Inside. The key difference between the two services is that free press releases have restrictions, such as not being allowed to include photos, videos and HTML (website links) in your content.
Also, paid press release services will share your content to their RSS feeds and allow you to add SEO tagging and edit the default meta description.
- PPC Promotion
This is a specific type of content syndication service. For a fee, your branded content will be shared by push notifications to other websites. Also, your content will appear as recommended stories on select websites. Taboola, Outbrain and Zemanta are popular companies offering this service
This service is worth taking into consideration even if you do not have a consistent marketing budget, because the content is actually the one published on your website or blog. Thus the new leads will be directed straight to your website to read your articles.
- Classic Content Syndication
This is the most costly option of content syndication, but also the most effective. Companies such as Business 2 Community, Mashable and Social Media Today can share your content on high traffic websites which your prospects are likely to browse.
With this type of content syndication, you can target your potential leads by various demographic markers, such as: job type, industry, company size and geographical location.
In short, through content syndication you can leverage your current and future content in the most efficient way to reach new leads.